Mirroring Metaphors of Liveness
June 14th, 2006 Fred McVittie
The metaphor of liveness has been used extensively to allow for an embodied understanding of a range of phenomena which would otherwise be conceptually incomprehensible. A sample of such metaphorical uses might include; live ammunition, live electrical cable, live political issues, liveness of a line of code in computer programming, etc. All of these phenomena have no sensory extension and do not figure in kinaesthetic image schema. They can therefore only figure in cognition by a process of metaphorical mapping. In all cases, some entailment of the liveness of a living being is mapped onto these abstract concepts, giving these concepts a structure and an embodied availability.
The widespread use of liveness as a metaphor has a strange effect on the original source of that metaphor, the live event or living being itself. It is almost impossible to experience a live event or being without the conceptualising of that event including some of the aspects of the target concept onto which that liveness is metaphorically mapped. When viewing the live event our understanding of that event is partly constructed in terms of live ammunition, live electrical cable, live issues etc. It is not only that electrical wires are understood in terms of living systems, but because of this mirroring back of the target concept, living systems are also understood partially in terms of electrical wires. Or rather, our understanding of live events and living beings now contains the physical signs and contexts of those other metaphorical applications. Performances are ‘explosive’, or ‘high voltage’.
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