Disgusting Girls (and Ron Athey)
June 29th, 2006 Fred McVittie
One of the presentations today included some footage of a Ron Athey piece, which some people in the audience were clearly having problems with. It is interesting to note what people do when they are disgusted by something. There was a lot of squirming. According to the conceptual metaphor theory of Lakoff and Johnson and others, a possible reason why they/we were doing this is because of a process of cognitive metaphor creation. The mind effectively maps the structure of the physical and emotional response from the concrete concept of something pathogenically disgusting like a toxic substance onto the abstact concept of ‘deviant’ sexuality, such that we get ‘DEVIANT’ SEXUALITY IS A TOXIC SUBSTANCE. The details of the behavior which follows, lip curling (as if at a bitter taste), nose wrinkling (as if at a bad smell), and mouth gape (in preparation for vomiting) are metaphorical projections from the concrete concept onto the abstract concept enacted as a physical schema or performance.
Another revealing feature of the disgust reflex is that, once learnt through embodied experience with real TOXIC SUBSTANCES, the behaviour is then available not only for unconscious metaphorical mapping onto abstract concepts (as in the case of the Ron Athey video) but as an intentional gestalt performance which can be consciously activated to indicate moral or ethical disgust. An interesting example of this from my own experience is observing my children, both boys, metaphorically mapping GIRLS ARE A TOXIC SUBSTANCE. Before the age of around 6 this mapping did not exist, but from 6 onward the presence of a girl stimulated all aspects of the disgust reflex indicated above. From the age of around 12 however, this physical schema has become more of a conscious performance which is activated only in certain contexts (when they are with their friends), and which is clearly in competition with other physical schema presumably appropriate to metaphors such as GIRLS ARE RARE AND UNUSUAL OBJECTS, and even GIRLS ARE PEOPLE.
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