Seeing Elephants: Visual Knowledge
October 8th, 2006 Fred McVittie
The language that we use to articulate different ways of knowing, and to talk about different types of knowledge, varies according to those ways and types. Our way of speaking about ‘emotional’ content is very dissimilar to our way of speaking about ideas we consider to be ‘rational’. One of the key ways in which the difference is revealed is in the use of terms which refer to the various sensory modes through which we access the world. When we talk about things ‘objectively’, trying to discuss topics rationally, (or at least when we want to appear as if that is what we are doing), we use the language of sight and vision. We ask ‘Do you see?’ when we mean ‘Do you think?”. This use of visual metaphor to organise our relationship to ideas treats those ideas as if they were solid objects somehow located outside of ourselves. This objectification of ideas and their putative location in the shared space beyond ourselves not only figuratively distances them, but also locates them in an imaginary shared space of intersubjective knowledge and experience. By locating my idea ‘out there’ in the world through the use of visual metaphor I am trying to give it the status of a physical fact, as solid and undeniable as an elephant.
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