Attention Shoppers: Everybody Please Rise
April 13th, 2006 Fred McVittie
A spectator has the unique power to wield attention. The ability to capture and hold the attention of spectators is a desirable skill for any performer to have, and is part of a raft of skills and tools utilised by performers which collectively result in ’stage presence’.
In discussing attention, it is inevitable that a number of metaphors are revealed. On the one hand attention is something that is caught, that can be attracted, that can be riveted, that can be held or grabbed. If we are not careful attention can wander, it can drift off, it can be all over the place, in which case you may have to call attention to yourself. On the other hand attention is like currency, it has the economy of a limited resource, you can give it, lose it, steal it. You can divide it or give it fully, compete for it, you can pay attention to somebody, maybe in return for something.
From the point of view of cognitive linguistics, when we use these metaphors we are not simply making poetic allusions in place of more symbolically structured knowledge or transcendent reason. Rather in using these and related metaphors to describe the performance event we are relating the formal structure of thinking itself. From this perspective, almost all thinking is metaphorical and these metaphors (which ultimately are sourced from bodily experience) overlap and inter-relate to form what we think of as bodies of knowledge. This paper will use the cognitive linguistic approach developed by Lakoff and Johnson and others to excavate the metaphors and image schemas associated with attention in relation to performance. Particular attention (sic) will be given to the use of metaphors used in performer training as a possible means of empowering the performer and developing stage presence.
Posted in Attention, Cognitive Linguistics, Conference Abstract, Johnson, Mark, Lakoff, George, Performance, Presence, Schema | No Comments »






